Escondidinho
2024
Personal Work
Redesign
Escondidinho is a burger joint that marked my childhood for a curious reason: it was the only place in my city, in the countryside, that offered Wi-Fi at a time when the internet was still in its infancy.
Even though I haven't been there in years, I decided to redesign its visual identity as a way to recapture that memory and give the brand a new look: one that's more current, connected, and capable of connecting with young audiences, just as it connected with me in the past.
The redesign completely changes the visual language. The chosen typography has personality and conveys a sense of warmth and comfort, while the icons complement the identity, expanding its application possibilities.
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Escondidinho is a burger joint that marked my childhood for a curious reason: it was the only place in my city, in the countryside, that offered Wi-Fi at a time when the internet was still in its infancy.
Even though I haven't been there in years, I decided to redesign its visual identity as a way to recapture that memory and give the brand a new look: one that's more current, connected, and capable of connecting with young audiences, just as it connected with me.
Escondidinho
2024
Personal Work
Redesign
The redesign completely changes the visual language. The chosen typography has personality and conveys a sense of warmth and comfort, while the icons complement the identity, expanding its application possibilities.
