Google Praias
2024
Academic Work
User Interface
The app emerged from research conducted in Anthropology, which analyzed the daily lives of street vendors. Although seen as a leisure space, the beach is also a work environment.
Google Praias was created to connect sellers and consumers in large areas, facilitating these encounters. It supports a social cause and seeks to optimize time and effort for both parties.
The proposal goes beyond digital. The design extends to vendor accessories and beach signage, creating different points of contact with the public and expanding the brand's presence.
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Google Praias
2024
Academic Work
User Interface
The app emerged from research conducted in Anthropology, which analyzed the daily lives of street vendors. Although seen as a leisure space, the beach is also a work environment.
Google Praias was created to connect sellers and consumers in large areas, facilitating these encounters. It supports a social cause and seeks to optimize time and effort for both parties.
The proposal goes beyond digital. The design extends to vendor accessories and beach signage, creating different points of contact with the public and expanding the brand's presence.
