Nescau Redesign
2023
Academic Work
Redesign
The challenge was to develop a new visual identity for Nescau, based on the briefing provided by Nestlé itself.
In the redesign, we modernized the logo and softened the yellow lightning bolt, integrating it into the letter "U." The balance between chocolate and milk was represented by the yin-yang symbol.
To reinforce this concept, we added blue in a central graphic that divides the packaging, visually balancing the energy previously marked by red.
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Nescau Redesign
2023
Academic Work
Redesign
The challenge was to develop a new visual identity for Nescau, based on the briefing provided by Nestlé itself.
In the redesign, we modernized the logo and softened the yellow lightning bolt, integrating it into the letter “U”. The balance between chocolate and milk was represented by the Yin-yang symbol.
To reinforce this concept, we added blue in a central graphic that divides the packaging, visually balancing the energy previously marked by red.
